Today in the city Gallup 15.09.2019

From $915 million in total revenue to 1.4 million members, here are the numbers Peloton is using to try and win investors over

Peloton, a company that creates digitally connected fitness equipment, is preparing to go public.
The company is seeking a valuation of $8 billion, according to its latest S-1 filing with the SEC.
Business Insider reviewed a video posted on Retail Roadshow, in which the company advertises its strengths.
From the size of its member base to its total revenue, here are the most important numbers from its presentation to investors. 
Visit Business Insider's homepage for more stories.

Peloton is revving up its wooing of investors in the run-up to its IPO.
Founded in 2012, the digital fitness brand builds and sells stationary bicycles and treadmills that connect to the internet. Peloton bills itself as a company that allows its subscribers to experience a boutique fitness class from home.
The company is seeking a valuation of $8 billion, according to its latest S-1 filing with the SEC.
Read more: Fitness brands are taking over their fans' lives
And it's trying to hype up investors with a video about its business, which was posted on Retail Roadshow. In the presentation, Peloton executives discuss the numbers that they believe make their boutique fitness company an attractive investment. A Peloton representative did not immediately return Business Insider's request for further comment on the presentation. 
Here's a roundup of all the major figures in the presentation. SEE ALSO: Peloton plans to raise as much as $1.3 billion in an IPO that would double its valuation to $8 billion
DON'T MISS: Pressures are mounting for boutique fitness companies — and experts say we're beginning to see casualties
SEE ALSO: Peloton's pitch, a deadline at D.E. Shaw, and SoftBank's Deutsche Bank connection
Peloton currently boasts over 1.4 million members around the globe ...

Source: Retail Roadshow
... who have collectively completed 85 million workouts ...

Source: Retail Roadshow
... and walked, biked, or run 330 million miles between them in fiscal year 2019.

Source: Retail Roadshow
Of those 85 million total workouts, 52 million were completed in 2019, the company said.

Source: Retail Roadshow
And, since the company introduced its "high five" feature in 2018 — allowing members to encourage one another during a workout — 52 million digital high fives have been given out.

Source: Retail Roadshow
Peloton estimated that, in 2019, the lifetime value of its average "connected fitness subscriber" is $3,593 ...

Source: Retail Roadshow
... while the net customer acquisition cost is $5.

Source: Retail Roadshow
Peloton users embark on an average of 11.5 workouts per month.

Source: Retail Roadshow
Peloton attracted a subscriber base of 108,000 in 2017. As of June, the company drew in 511,000 subscribers in 2019.

Source: Retail Roadshow
In total, Peloton has sold 500,000 bikes and treadmills, it said.

Source: Retail Roadshow
In the United States, the company estimates that, on average, it's able to sell at least one bike or treadmill in every state daily.

Source: Retail Roadshow
The company also says it has an edge in terms of digital marketing. When it comes to short-term sales likelihood, the average link scores 55%.

Source: Retail Roadshow
The business isn't strictly digital, though. Peloton has also opened up 74 showrooms and 26 warehouses.

Source: Retail Roadshow
On average, 6,400 members take each Peloton class, either live or on demand.

Source: Retail Roadshow
The company currently produces over 950 original fitness and wellness programs every month ...

Source: Retail Roadshow
... and broadcasts 13 hours of live fitness content on a daily basis.

Source: Retail Roadshow
According to Peloton, its two fastest-growing subscriber bases are people under 35 and individuals making an annual salary of less than $75,000.

Source: Retail Roadshow
Peloton said that its total addressable market, the number of people who might be open to buying its products, consists of 67 million households ...

Source: Retail Roadshow
... with 45 million of those households in the US alone.

Source: Retail Roadshow
Peloton said it had a 0.65% churn when it came to its customer base in 2019.

Source: Retail Roadshow
And when it comes to Peloton's serviceable addressable market, the company said it's only achieved penetration of 4%.

Source: Retail Roadshow
Peloton said that four out of five of its subscribers were not in the market for home fitness equipment before purchasing a Peloton product.

Source: Retail Roadshow
And, in terms of total revenue, the company has gone from $219 million in 2017 to $435 million in 2018 to $915 million in 2019.

Source: Retail Roadshow

the source: https://www.businessinsider.com/peloton-ipo-revenue-number-subscribers-investors-public-valuation-2019-9

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